A Guide to Interactive & Alternative Entertainment Ideas
The current reality in day-to-day life is compiled of increasing screen time, decreasing attention span, high vendor competition, and fast-food information outlets. More than ever is important to assure that your events are meaningful and experiential. In a world of technology and innovation, where information travels faster than ever, creating a transformative event experience is the key to success. Proper planning is crucial to create an impactful event, set on the details of its design structure.
The first important step is identifying your stakeholders: Participants, Sponsors, Speakers, Exhibitors, Influencers, Press, Staff, Board or executive teams, Donors, Funders, Suppliers, etc. Once you have a clear understanding of your stakeholders it is easier to identify the different objectives, creating attainable goals with measurable deadlines.
Afterward, defining the budget is the next logical step, allocating it in the best way possible according to your stakeholder’s objectives.
Entertainment is one of the best ways to create an experience hence the interactive entertainment ideas I will advise below. Nowadays social media is the new worth-to-mouth marketing, creating an experience that people want to share immediately is the best publicity you can get.
However, Social Media can be dangerous too. It is important to make sure you attend to your participants every need. If they wait in line for what will be an amazing experience, the only thing they will remember and share online is the waiting time. Therefore, there are fundamental elements to be taken into consideration before finalizing the design of the event: risk assessment, accessibility to attractions, food and drinks at easy access and correct placement, offering of all types of payment methods, etc.
The final goal here is to create an event that people have already plan to come back to next year before they actually left, so you need to build a real connection with your participants.
As stated above, we believe the entertainment is one of the main factors in creating memorable interactive events, that’s why we’ve compiled some of our best dynamic acts and bands to help you choose one suitable for your event:
