Tutorial: How to use Corporate Events Entertainment as a Marketing tool?
Event Marketing is a marketing line of action that is compiled of Exhibits, Presentations, and Gatherings to showcase your Brand, Products or Mission (or even, all of the above √). When planning an event is important to take into consideration the experience from the guests/client’s perspective. From the moment this person steps into the doorway until they leave every detail counts.In-house or Staff Events are a very important tool for a company, these not only boost employee’s moral but also create a worth-to-mouth buzz that helps attract more valuable talent.
In my (bias) opinion, the entertainment can make or break an event. The main tips to take into consideration on choosing the best corporate entertainment are Plan, plan, plan (!); Stick to the theme; Only book professional artists.
As an Events Professional, by now you are well aware that the preparation and planning stage is the most important when organizing an event. All lines need to be well defined, and the briefing needs to fit both the objectives, the theme, and the budget. The entertainment chosen has to suit your client’s taste and budget but also create an impact so that the guests create unforgettable memories. It is also crucial to choose the most suitable entertainment for each stage of the event, according to the feeling you want to convey. There is more suitable entertainment for Drinks Reception, To Greet Guests, During the Meal, to create an impact or surprise factor and to party in the late evening. From Bands, to Jugglers or even Robots the options are endless nowadays, that’s why it’s very important to know what you want and assure its quality.